Renesas Electronics Corporation recently announced a new sales organizational structure and executive leadership team appointments to execute on its strategy and growth ambitions.

The changes are designed to bolster Renesas’ leadership in embedded semiconductor solutions and serve as a solid foundation for future growth. The new executive team roles and the new organization will take effect January 1, 2023.

Integration of Sales and Marketing functions and appointment of Chris Allexandre as Chief Sales & Marketing Officer (CSMO)

To better meet customer needs and bolster the company’s growth, Renesas will combine its sales and marketing functions of its two core business units: the Automotive Solution Business Unit (ABU) and the IoT & Infrastructure Business Unit (IIBU); to create a unified global sales organization.

The new Global Sales & Marketing Unit will provide a stronger and simpler operational backbone. This brings more value by accelerating cross-BU collaboration and contribution. It also allows Renesas to capitalize on the scale advantages by fostering cross selling opportunities and broader customer coverage.

Effective January 1, 2023, Chris Allexandre, currently Senior Vice President and Head of Sales and Corporate Digital Marketing of IIBU, will become the company’s CSMO and Head of the new Global Sales & Marketing Unit.

In conjunction with the establishment of the new Global Sales & Marketing Unit, Chris’ responsibilities will encompass Renesas’ entire global sales team leadership. He will lead and align the global sales and marketing functions around the company’s go-to-market strategy to drive revenue growth across portfolios, customer segments and geographies.

“The combined sales organizational model we are unveiling today is critical to our growth strategy. It will make us more agile and competitive and drive new and existing customer growth through operational efficiencies,” said Chris Allexandre, Senior Vice President and Head of Sales and Corporate Digital Marketing, IoT & Infrastructure Business Unit of Renesas. “As Renesas embarks on the next phase of growth, advancement and scale, I am excited to lead a world-class organization focused on delivering more solutions to more customers and enhancing our customer experience and engagement at both our automotive and IoT & Infrastructure customers.”

Appointment of Vivek Bhan as Co-General Manager of Automotive Solution Business Unit

Vivek Bhan has been appointed Co-General Manager of the Automotive Solution Business Unit (ABU), effective January 1, 2023. Vivek currently serves as Senior Vice President and Deputy General Manager of ABU, responsible for Renesas’ automotive analog and power (A&P) product business.

Vivek joined Renesas’ leadership team as Senior Vice President on August 31, 2021, following the completion of the Dialog acquisition. Vivek has a wealth of product and engineering leadership experience in the semiconductor industry. In his new role, Vivek will expand his responsibility to lead both automotive digital and A&P products. Vivek will also be responsible for formulating ABU’s mid-to-long term strategy, product roadmap and product execution and will be accountable for the ABU P&L and revenue growth.